When it comes to your vacation rental, your website is more than just a digital brochure—it’s your virtual front desk, your personal sales team, and your number one booking agent. If people are visiting your site but not booking, something could be broken in their experience. So what's the solution or fix?
Marketing in the hospitality or leisure spaces no longer means shelling out thousands of dollars on full-service agencies in 2025. Or waiting months on your final deliverables. With the right strategies, you can effectively promote your property, increase bookings, and stand out in a competitive market—all without breaking the bank.
The way we travel is constantly evolving, and 2025 is set to bring some exciting new trends to the industry. Whether it’s travelers seeking nighttime adventures, planning trips around their favorite TV shows, or prioritizing sustainability more than ever, the modern traveler is looking for unique experiences that go beyond the typical vacation.
If you’ve been paying attention to the way travelers book their stays, you’ve probably noticed a shift happening. Since 2020, more and more guests are bypassing Online Travel Agencies (OTAs) and booking directly with hotels. And here’s the ironic part—this shift is actually being fueled, in part, by OTAs themselves.
The travel industry is experiencing a major shift in traveler demographics, bringing new opportunities for boutique hotels, resorts, and short-term rentals to attract a broader audience. As new traveler archetypes emerge alongside traditional customer groups, hospitality brands must adapt their strategies to align with evolving preferences. This shift isn’t just about age—it’s about values, experiences, and priorities. While different generations have distinct travel behaviors, there are key shared trends, such as a growing desire for cultural immersion, sustainability, and unique adventures.
Why Does It Matte ?